From Craft
to Direction
Experience across brands, products and creative teams,
from hands-on execution to direction and leadership.
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The work sits at the intersection of strategy, visual systems and experience, turning complex problems into clear ideas, identities and interactions
Over the years, projects have ranged from brand building and integrated campaigns to digital experiences, always connecting concept, craft and execution.
The result was a communication approach focused on strengthening the connection between the brand and its delivery partner community.
Curiosity plays a central role in the process: understanding behavior, questioning assumptions and finding the details that can change how something is perceived or experienced.
Experience includes projects for brands such as Mastercard, iFood, Elo7 and Livance, working with multidisciplinary teams across different contexts, scales and stages of growth.
Experience shaped by companies at different scales, industries and stages of growth.
2024 → Now Livance · Creative Coordination
2023 Dojo / iFood · Sr Art Direction
2023 Mastercard · Sr Art Direction
2020 Elo7 · Sr Art Direction
2019 Lorde · Art Direction