Project Page
Art Direction
at Mastercard.
Art Direction,
Concepts, Motion
Creating visual concepts and campaign assets for Mastercard and its partners, balancing different brand identities across static and motion.
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About Mastercard
Mastercard is a global technology company in the payments industry, connecting people, businesses and financial institutions through digital payment solutions.
Through its Advisors Creative Desk (ACD), the brand develops creative solutions in collaboration with partners across different markets and customer experiences.
01. Designing
across brands
Projects developed within Mastercard’s Advisors Creative Desk (ACD) included partnerships with brands such as Porto, Inter, Santander, Shell Box and LATAM.
Each collaboration required bringing different brand identities together while keeping Mastercard recognizable and consistent across different contexts and formats.
The work ranged from key visual development to static and motion assets, adapting each concept across campaigns and touchpoints.
Reflection
Working within a global brand system meant balancing creative flexibility with strict guidelines, adapting ideas across different partners and contexts while maintaining consistency.
Collaboration with multicultural teams added another layer to the process, bringing different perspectives, ways of working and cultural contexts into each project.
An experience shaped by adaptability, clear communication and the ability to create within well-defined boundaries.
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Branding · UX · 2026